Start with an Advantage…
Real Estate Property and Internet Property
In Real Estate it’s “location, location, location…” On the Internet it’s “relevance, relevance, relevance”
Do your research and discover the best keywords for your industry and location, then buy the best domain name you can afford.
You will be investing a lot of your time and resources into your business, you do not want to start with the wrong domain name.
When you consider your cost over time and the advantages the right domain name will give you, not to mention the retention and/or increase in value, investing in a Premium Domain Name is a very compelling argument.
Start with an Advantage!
An old Ted Turner quote comes to mind:
“early to bed, early to rise, work like hell and advertise”
For today I would add the words “buy the best domain name you can afford” between “early to rise” and “work like hell”